I am Carel Fransen, a graphic designer living and working in Breda, the Netherlands. After receiving my bachelor’s degree at AKV St. Joost in 2014, I started working as an independent graphic designer and cartographer. I have since had the opportunity to work on a range of projects, often in collaboration with fellow graphic designer Rob van Hoesel, with whom I share a workplace. I also work as a publisher at The Eriskay Connection, a small publishing house for photo books, art books and research projects.
My design philosophy has a modernist basis. Since design is a tool for communication, I believe function should dictate form, as beautifully and poetically described by architect Louis Sullivan back in 1896: “It is the pervading law of all things organic and inorganic, of all things physical and metaphysical, of all things human and all things superhuman, of all true manifestations of the head, of the heart, of the soul, that the life is recognizable in its expression, that form ever follows function. This is the law.”
I strongly believe that design is not merely about making something look good. The main strength of designers is their ability to think creatively, while being able to look at a project with an unbiased view. Therefore, by involving a designer in an early stage of a project, the designer can also become a counselor for the client. Only then a designer’s expertise as trained professional in communication can be fully appreciated.
If you are interested in working with me, or want to know more about my work, please do get in touch.